About Us

Belle & Baby was established to address the need for quality burp cloths that were functional, absorbent and easy to clean.

As a nurse and a mum, I discovered a lack of functional, absorbent and quality burp cloths that can handle all the unpredictable milk spills and spews that all parents with newborns experience.

After being spoilt by my mum making a dozen burp cloths for me, I didn’t realise how much of a forgotten essential they are for all parents with a newborn. Not until receiving feedback from a new mum whom I’d gifted my burp cloths to did I discover how invaluable they’ve been for her in her journey. That made me feel amazing that I could help another mum.

So I wanted to continue that journey and help all parents with newborns and develop a product that will make their lives easier. When there’s so much chaos and adjustment to new routines, at least you can rely on a quality product time and time again.